Reviewed · MADEIRA TOURS

Go East Tour – Madeira Island Excursion

★ 4.5 · 65 reviews 7 hours 45 minutes (approx.) From $47 Operated by Madeira Happy Tours · Bookable on Viator
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The east of Madeira packs mountains, forests, villages, and sea views into one day. This 7-hour-45-minute tour takes care of the driving from Funchal, giving you a fast, useful introduction to the island’s varied scenery. I like the sensible route and the chance to see six major sights without arranging several buses or rental-car stops yourself.

I also like the small group of no more than 18 people, plus round-trip transport from central Funchal. The main drawback is the pace: some stops are brief, and Santana’s 90-minute lunch break may feel long if you are not planning to eat there. The guide usually provides commentary while you ride, then gives you time to look around independently.

Key points about the Madeira east tour

  • Pico do Arieiro opens the day with high mountain views, though the stop lasts only about 20 minutes.
  • Ribeiro Frio combines laurel forest scenery with a trout farm, offering a quieter change of pace after the mountain viewpoint.
  • Santana is the longest stop at 90 minutes, with time for lunch and a look at its famous triangular houses.
  • Portela viewpoint gives you several angles across Madeira’s north side, including Porto da Cruz, Penha d’Águia, and part of Santana.
  • Ponta de São Lourenço provides a broad coastal outlook, showing both the north and south sides of the island.
  • Machico ends the sightseeing route in Madeira’s oldest town, with a valley opening toward a beautiful bay.

Why this eastbound day trip works

Go East Tour - Madeira Island Excursion - Why this eastbound day trip works

Madeira is compact on a map but slow to cross. Steep roads, mountain bends, and scattered viewpoints make a self-guided day more demanding than the distances suggest. This tour solves that problem with a driver, a set route, and live commentary in the minibus.

At $47.07 per person, the value is strongest if you do not plan to rent a car. You get transport, insurance, guiding, and a full day of stops for less than the cost and effort of arranging a private outing. Lunch and snacks are extra, so keep that in your budget.

The schedule also suits a first full day of sightseeing. You get a broad look at inland Madeira, the north coast, the eastern peninsula, and Machico. I would not treat it as a deep visit to any one town, but it is a good way to learn which parts of the island deserve more of your time later.

You meet at one of two central Funchal points. One is near the cable car station in the old town, and the other is at the Rotunda do Infante. Pickup takes place between 8:30 and 9:00 in the morning, so you should be ready during that window rather than arriving at the last moment.

A few more reviews worth comparing before you book

Pico do Arieiro: Madeira from the high ground

Go East Tour - Madeira Island Excursion - Pico do Arieiro: Madeira from the high ground

The first stop is Pico do Arieiro, one of Madeira’s highest mountain points. From here, you can expect dramatic views over ridges and steep mountain country, assuming the weather cooperates.

The stop lasts about 20 minutes. That is enough for photographs and a quick look, but not enough for a long walk or a relaxed stay. You should wear shoes that are comfortable on uneven ground and keep your expectations focused on a viewpoint visit, not a mountain hike.

Weather matters greatly here. Clouds can roll across the peaks and hide the very views you came to see. The operator requires suitable weather for the outing, and poor conditions can lead to a new date or a full refund. Even on a running tour, conditions at this height may change quickly.

One practical benefit of arriving with a guide is that you do not have to deal with the mountain road yourself. A past outing had to turn back near Pico do Arieiro because of an accident ahead. The guide, Luis, reversed confidently and changed the plan, preserving the day instead of leaving the group waiting. That kind of driving skill matters on a route where road conditions can affect the schedule.

Ribeiro Frio: laurel woods and trout ponds

Go East Tour - Madeira Island Excursion - Ribeiro Frio: laurel woods and trout ponds

Ribeiro Frio offers a gentler stop after the exposed mountain viewpoint. The area is known for its laurel woods and trout fish farm, giving you a glimpse of Madeira’s natural side without requiring a long walk.

You have about 20 minutes here. That makes it a short orientation stop rather than a full forest visit. I would use the time to stretch, take a few photographs, and notice the change in vegetation and temperature.

The laurel woods connect with Madeira’s older natural identity. The island’s laurel forest is one of the details that makes its interior different from the dry eastern peninsula and the built-up parts of Funchal. You will not get an extended nature walk on this schedule, but Ribeiro Frio helps break up the drive and adds variety to the day.

If your main goal is hiking, this tour may leave you wanting more. The stops are designed for views and short visits, not for a long trail experience. You can still enjoy the setting, but you should book a dedicated walk separately if forest paths are your priority.

Santana: triangular houses and the main meal break

Santana is the day’s longest stop, with about 90 minutes for lunch and sightseeing. The town is famous for its traditional triangular houses, often recognized by their steep roofs and distinctive shape.

This is the most flexible part of the route. You can look around, take photographs, and find something to eat, or bring your own food. Lunch is not included, and the tour specifically allows you to bring snacks or a packed meal.

I like having a longer pause here because the morning includes several short stops. You have time to sit down rather than eating hurriedly beside a viewpoint. Still, the length can feel excessive if you finish lunch quickly or find that the immediate area has little else you want to see.

Plan ahead. If you want a proper meal, use the stop for that purpose. If you prefer to keep moving, bring food and spend the extra minutes exploring the nearby streets and houses. The tour does not promise a restaurant meal, a tasting, or a guided walk through Santana, so your experience here depends partly on how you use the free time.

The town also gives useful cultural context. Madeira is not only mountain roads and ocean outlooks. Traditional homes, village patterns, and local food help explain how people have lived on an island shaped by steep terrain and limited flat ground.

A different sort of day out around Madeira:

Portela viewpoint: the north side in one wide view

Miradouro da Portela is one of the most rewarding viewpoints on the route. From here, you can look toward Porto da Cruz, Penha d’Águia, and parts of Santana.

The stop lasts around 20 minutes, which is enough for a clear look if the weather is open. This viewpoint earns its place because it gathers several parts of Madeira into one scene. You get a sense of how the villages, cliffs, and mountain slopes fit together rather than seeing each place in isolation.

I would pay attention to the guide’s explanation during the drive before arriving. Since the actual stop is short, you may not have much time for a long question-and-answer session on site. The live commentary is mainly delivered in the minibus, while breaks allow you to explore by yourself.

That arrangement suits independent visitors. You get context without being required to follow a formal walking tour. If you prefer a guide beside you at every stop, note this limitation before booking.

Ponta de São Lourenço: Madeira’s eastern edge

Go East Tour - Madeira Island Excursion - Ponta de São Lourenço: Madeira’s eastern edge

The Ponta de São Lourenço stop lasts only about 15 minutes, but it offers an important change from the forest and mountain scenery. The viewpoint looks toward the eastern peninsula, with views connected to both Madeira’s north and south coasts.

This is a quick photo stop, not a trek along the peninsula. The tour does not include a hike there, so you should not expect time to walk the full coastal route. The value comes from seeing the shape and position of this eastern part of Madeira from a practical viewpoint.

The peninsula has a more open, exposed character than Ribeiro Frio. That contrast helps you understand Madeira’s geography in a single day. High peaks, damp forest, settled valleys, and open coastal ground all appear in the route.

Because the stop is brief, keep your camera and essentials easy to reach. A slow search through bags can use a large share of 15 minutes. The same advice applies to several stops on this outing: listen for the return time and stay close enough to reach the minibus promptly.

Machico: a calm finish beside the bay

The final sightseeing stop is Machico, described as Madeira’s oldest town. You have about 30 minutes to see the town and its setting, where a broad valley leads down toward a bay.

Machico makes a pleasant final stop because it feels different from a high mountain viewpoint. After a day of steep ridges and distant views, you get a closer look at a settled coastal town. The valley and bay also show why this location became important early in Madeira’s history.

Thirty minutes is enough for a short walk and photographs, but not for a detailed town tour. I would focus on the bay, the surrounding valley, and the general character of the town rather than trying to cover every street.

Ending in Machico also creates a clear sense of the island’s east. You have crossed from central Funchal toward mountain and coastal communities, then finished in one of Madeira’s oldest urban areas before returning to the meeting point.

The guide, vehicle, and group size

Go East Tour - Madeira Island Excursion - The guide, vehicle, and group size

A maximum of 18 people keeps this smaller than a large coach excursion. That does not guarantee a private feel, but it should make boarding, listening, and moving between stops easier.

Luis receives especially strong praise for his driving, clear explanations, and ability to keep the group entertained. One particularly useful detail is his quick handling of an unexpected road problem near Pico do Arieiro. His ability to adjust the route gave the day some resilience.

The commentary is live and delivered in the minibus. At the stops, the guide may remain with the vehicle while you look around independently. That approach gives you freedom, but it also means you should not expect a guide-led explanation at every viewpoint.

Language deserves careful attention. The published offering is in English. Luis is reported to speak several languages, but Italian commentary is not provided. If you need a language other than English, confirm it before paying rather than relying on a guide’s general language ability.

The vehicle is described by one customer as good, and the driving is one of the strongest points of the experience. You spend a fair amount of the day on the road, so a well-handled minibus matters as much as the stops themselves.

Timing, food, and what to bring

The tour runs for approximately 7 hours and 45 minutes. It begins in the morning and returns to the same meeting point in Funchal. Since the schedule includes six stops, you should expect a full day with regular time in the vehicle.

Bring food if you want to control both cost and timing. Lunch and snacks are not included, although the route makes a stop where you can buy food or eat what you bring.

Useful items include:

  • Comfortable shoes for short walks and viewpoint surfaces
  • A light layer for Pico do Arieiro and Ribeiro Frio
  • Water and snacks
  • Sun protection
  • A charged phone or camera
  • Any medication you need during a full morning and afternoon out

The tour is suitable for most people, and service animals are allowed. It is also near public transportation, which helps if you need to reach the central meeting points without a taxi. The exact pickup arrangement should be clear at booking, but you should still check which of the two Funchal points applies to you.

Who should book this Madeira excursion?

I would choose this tour if you have limited time in Madeira, do not want to drive mountain roads, or want a useful overview before planning more focused outings. It is also a good fit if you value a live guide and prefer a smaller minibus to a large coach.

It suits people who enjoy scenery, short walks, village stops, and photography. The route covers a lot, and the guide’s local explanations add meaning to what you see from the road.

I would hesitate if you want long visits, serious hiking, or a carefully guided walk at every location. Pico do Arieiro, Ribeiro Frio, Portela, and Ponta de São Lourenço all have short stops. Santana gives you more breathing room, but the long lunch break may not suit everyone.

The experience has a 4.7 rating and is recommended by 91 percent of customers, with 65 ratings recorded. Those figures point to a well-liked outing, but the language issue and stop length are still worth considering.

You can cancel for a full refund up to 24 hours before departure. Changes made inside that period are not accepted, and no refund is provided for late cancellation. Since the trip depends on good weather and a minimum number of participants, the operator may offer another date or a full refund if it cannot run.

Should you book the Go East Tour?

Book it if you want a strong first look at eastern Madeira for a reasonable price, with transport and driving handled for you. Luis appears to be a major asset, and the route gives you mountain, forest, village, viewpoint, peninsula, and bay scenery in one day.

Skip it if Santana’s lunch break sounds too long or if your priority is hiking rather than sightseeing. For most first-time visitors staying in Funchal, though, the mix of places, modest cost, small group, and capable driving makes this a practical choice.

FAQ

How long does the Go East Tour last?

The tour lasts approximately 7 hours and 45 minutes.

Where does the tour start?

The tour uses meeting points in central Funchal. One is near the cable car station in the old town, and the other is at the Rotunda do Infante.

What time does pickup take place?

Pickup takes place between 8:30 AM and 9:00 AM, Monday through Sunday.

Where does the tour end?

The experience ends back at the meeting point in Funchal.

Is lunch included?

No. The tour stops for lunch or snacks, but you pay for your own food. You can also bring your own meal or snacks.

What language is the tour offered in?

The tour is offered in English. Italian commentary is not provided, even though a guide may speak several languages.

How many people can join the tour?

The tour has a maximum group size of 18 travelers.

Are service animals allowed?

Yes. Service animals are allowed on the experience.

Can I cancel for a full refund?

Yes. You can cancel at least 24 hours before the start time for a full refund. Poor weather or an insufficient number of participants may also lead to another date or a full refund.

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